PARDO WOODWORK AND DESIGN
Brand Collateral
Brand Identity
Web Development
Website Design
Pardo Woodworking and Design is an esteemed furniture design studio on Martha's Vineyard. Led by the skilled artisan and craftsman, Alex Pardo, the studio specializes in creating exquisite bespoke furniture, cabinetry, and objects that enhance and elevate the everyday living experience. With a meticulous attention to detail and a deep understanding of the intersection between form and function, Pardo Woodworking and Design crafts exceptional pieces that blend timeless aesthetics with practicality.
To learn more about Pardo Woodworking and Design and explore their portfolio, please visit their website by clicking here.
The logo centers around the word "Pardo," which serves as the focal point of their entire identity. The name itself possesses a captivating sound, and its meaning, maroon/brown, is reflected in the earthy brown tones used throughout the brand.
In designing the brand identity, a clean and minimalist approach was adopted to ensure timelessness, mirroring the enduring quality of their furniture. Thoughtful attention was given to smoothing certain edges with a slight radius, resulting in an aesthetically pleasing and harmonious visual impression. Additionally, elements inspired by the shape of their cutting boards were incorporated, with extensions of the letter "P" representing the joining of wood, adding a touch of craftsmanship.
The visual identity showcases custom typography and illustrations, which can be utilized as design elements across the brand. An illustration resembling tree rings serves as a metaphor for the accumulation of knowledge, perseverance, and hard work that underlie the creation of their furniture. From a distance, it resembles a unique fingerprint, symbolizing the authenticity and individuality of their craftsmanship.
