Inkwell Clothing Co. is a screenprint company based on the beautiful island of Martha’s Vineyard. Combining the founder’s love for a local Beach and his passion for screen printing, the company’s name was born. The company was founded in 2013. It has served local retail stores, community organizations, and school sports teams ever since. Inkwell Clothing Co. is a unique mix of collegiate/resort wear themed apparel. The logo is a combination of the name and an ink drop. Both parts represent the name as well as one of the main elements in screenprinting. The scope of this project was a full rebranding of the company’s existing visual identity in order to meet different market segments. The result was a brand representing a mix of modern and retro styles.